Friday, June 8, 2018

The fear of tanning | Colourism in Asian Cultures



Sun's out legs out! Well for most of the western world only. For others it means carrying an umbrella around and always looking for shadow. When you ask why the response is - "I don't want to tan" Why? "Because I don't like how I look when I'm darker." Is a darker shade of brown not beautiful?

We live in a society where we want to change this colourism. You’ll hear “Dark is beautiful” yet they’ll fear the exact same thing. When the sun comes out “let’s find shade, I don’t want to tan” but why? Because the fear of being dark is still deeply rooted within our cultures. That's taking one step forward and then taking one back again so we aren't actually going anywhere. Yes you do support the melanin embracing movement but saying isn't enough, your actions speak otherwise. 

I'm sorry but I'm not sorry, the sun isn't Satan and I'm not hiding from it. 



The same applies for casteism, we can all say we want to get rid off it, but our actions say otherwise.

Don't get me wrong, worrying about your skin health because too much sun exposure can lead to cancer is totally acceptable. Wearing sun cream even when your skin colour is brown or black is vital.   However, don’t be scared of tanning and becoming darker because ANY colour on you is beautiful! Colour doesn’t define beauty. 


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